01 / 06Where Most Stores Break
Navigation no longer fits the catalog
As your assortment grows, categories become crowded and collection names lose meaning. Finding the right product starts feeling like work.
Get trustedAmazon Brand Store
Make Your Brand Easier to Trust.Your Products Easier to Choose.
We use store insights, brand analytics, and buyer research to strategize - design - optimize Amazon brand stores that build discovery, trust, and loyalty across the shopper journey.
Why your Brand Store matters
Your listing is a room you rent. Your Store is the only space on Amazon you actually control.
52.1%
higher
Add-to-cart rate
71.3%
higher
Average order value
53.9%
more frequent
Purchasing
Amazon internal data, August 2024. Observed comparison of Store visitors and non-visitors. Source: Amazon Ads.
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Brand Store08/8Where Most Stores Break
A Beautiful Store CanStill Be Difficult to Shop
A polished Brand Store is not automatically an effective shopping experience. When discovery feels difficult, product differences blur, and customers stop exploring the range.
Every Store has friction. Rather than recommending a rebuild by default, we identify the exact structural problem first.
Growth begins by identifying the decisions customers struggle to make.
Our Approach
The WORKINX Growth System
The Difference Isn’t Better Design. It’s Better Decisions.
Before a single page is designed, we identify what customers need to discover, compare and understand across your range. The result is a Brand Store built around buying decisions.
- Store InsightsPage, section & ASIN performance by traffic source.
- Brand AnalyticsSearch language, basket patterns & repeat behaviour.
- Campaign DestinationsWhere every Sponsored Brands, DSP & external ad lands.
- Commercial PrioritiesLaunches, margin goals & the products that matter most.
- Assortment & AvailabilityStock, margins & variant accuracy before campaigns go live.
- Reviews & QuestionsThe recurring doubts your Store isn't answering.
All of it points atBetter Buying DecisionsStore Insights
Designed for Two Shopping Behaviours
New Shoppers Need Confidence.Existing Customers Need Speed.
01
Someone discovering your brand
They need to understand what makes you different, where to start, and which product fits their need. We create clear entry points, comparisons and guided exploration.
02
Someone returning to buy again
They already know the brand. They need quick access to familiar products, compatible additions, refills and new launches without searching through the entire catalog.
What we Build
One Brand Direction.A Clear Job for Every Page.
We plan the complete shopping structure, homepage, category pages, product families, seasonal collections, and campaign destinations. Every page is designed to move customers closer to a confident purchase.
One creative ecosystem. Multiple customer touch points
Great Brand Stores are built alongside great product pages & ads.
Your Store is only one part of the customer journey. We create the entire creative ecosystem around it; from high-converting PDPs to DSP, Sponsored Brands, and external traffic creatives, so every touchpoint feels like the same brand.
Listing Optimization01
Listing Optimization
Listing Optimization
Build product pages that convert before shoppers ever reach your Store.
DSP & Amazon Ad Creatives02
DSP & Amazon Ad Creatives
DSP & Amazon Ad Creatives
Static and video creatives for DSP, Sponsored Brands & external traffic campaigns.
The strongest Amazon brands don't optimize Listings, Stores, and Ads separately; they build them as one cohesive customer experience.
In their words
Don’t take our word for it
0:34
Matt Rebi
CEO at Yeti Houseware Appliances
0:48
Dylan Grams
0:42
Morris
Founder at 7 Figure Brand
1:28
Naomi Robert
Director at The Quash
010:00 / 0:00
Matt Rebi
CEO at Yeti Houseware Appliances
Measuring what actually matters
Your Brand Store needs a different scorecard.
A Store is built to improve discovery across a range; not just revenue. We measure whether shoppers are exploring more, buying better, and finding the right products.
The 4 numbers we watch
- 01
Sales per Visitor
Is each visitor becoming more valuable?
Measures how effectively Store traffic turns into attributed sales.
- 02
Views per Visitor
Are shoppers exploring beyond the landing page?
Reveals whether navigation is driving deeper product discovery.
- 03
Units + Sales per Purchase
Are they leaving with more than they came for?
Indicates whether merchandising is strengthening the basket.
- 04
Bounce Rate
Does the experience make sense on arrival?
A strong signal of how well traffic and landing pages align.
“A Store does not bring you more shoppers. It changes what each one is worth. That is why revenue can look flat six weeks after a revamp while the Store is working exactly as intended, and why we baseline these four numbers before anyone touches a page.”
14-day attribution window.Store sales and purchase metrics use a 14-day post-visit attribution window, so we don’t evaluate performance from the first few days after launch.
FAQ
Questions we get asked most.
Amazon gives every brand the Store builder. The decisions are not.
You’re paying for the strategy behind the Store: how your range is structured, which products deserve their own destinations, what your homepage needs to communicate, and where customers need comparisons before they buy. The builder assembles pages. We decide what those pages should do.