How we think
the doubt
The insight nobody digs for
We find the gap between what the founder knows and the doubt the buyer feels, in reviews, returns, and category behavior, then build for that doubt.
Amazon creative & GTM partner
for serious e-commerce brands.
We turn your listings into a conversion-led
strategy, built on what your buyer actually responds to.
Global standards. Conversion-first execution.
We’ve spent the last 5+ years building creative systems for brands that demand results.
3000+Listings Delivered
7 & 8-FigureDTC Brands
25+Product Categories
5+ Yearsof Expertise
The New Reality
AI has leveled the field
Everyone creates faster now. Almost nobody thinks deeper.
The obvious is free now & why your buyer actually chooses you sits underneath it, and no tool can uncover it alone. That’s why everything we do is built around four things: how we think, what we built, how we make and finally how we prove it
“Any AI tool can scrape competitor data today, but raw data does not convert a shopper. The real edge is the psychology underneath, knowing which objection sits below the numbers, proven by the split tests that surface the 1% of the data actually making people buy.”
Dhruv SoodCo-FounderWORKINX
The four pillars behind everything we do
What we built
manual work ↑Buyer languageCompetitor gapsIntent pathsThe strategy
A proprietary AI research engine
Our own research tech reads buyer language, competitor gaps, and intent paths at a depth manual work can't reach, then feeds it into the strategy. The tech reads, the experts decide.
How we make
one product
imagefull visual library
imagefull visual library
Every visual asset, from one product shot.
No studio, no reshoots, no waiting on assets you don't have. Give us one product image and we build your full visual library from scratch, ready to test across every angle.
How we prove it
vsABliked in a meetingreal buyersgoes live
Every version, tested against real buyers.
AI can produce ten versions in a minute. We put the strongest directions in front of the people you actually need to win, so the version that goes live is not the one someone liked in a meeting. It is the one buyers respond to.
Swipe through the four
Selected Work
Creative we’ve shipped
Listing Image01/16
Listing Image05/16
A+ Content09/16
Listing Image13/16Listing Image01/16Listing Image05/16
A+ Content02/16
Listing Image06/16
Listing Image10/16
Listing Image14/16A+ Content02/16Listing Image06/16
Before we go further
Let’s pause, and know what kind of a founder are you?
Two mindsets. Two outcomes. Which one sounds like you?
01
The revenue-only founder
“I care about the number. If the page looks cheap, feels generic, or pulls the wrong customer, that is secondary. Show me the sales.”
02
The brand-conscious founder
“I care how my product shows up. The page has to convert, but it cannot make the brand look cheaper to get there.”
If you only want quick sales and don’t care what your brand becomes, we’re probably too much for you.
Our best-fit founder cares about both
Revenue matters.Brand matters.
We start with the truth of where your brand stands today.
Where you are today determines what we build next.
$0 – $1M
New to Amazon
Your biggest concern“What if this launch doesn't pay back?”
How we work with you
Before you spend on the launch, we read the category like your buyer does, find where the market has left room for a brand like yours, and pin down the one claim your product can honestly own. If the route will not clear, you know before the budget disappears into the wrong launch.
$1M – $10M
Growing
Your biggest concern“Our SKU count keeps growing, but every listing looks like a different brand. The identity isn't visible.”
How we work with you
The plateau at this stage is not a mystery of effort. What is missing is one partner who reads the whole catalog against a single standard, finds what is actually slowing growth, rebuilds the SKUs that carry the revenue, establishes a creative standard across the catalog, and holds every new SKU, line extension, and sub-brand to the standard the flagship earned.
$10M+
Scaled / Enterprise
Your biggest concern“Revenue is strong, but across 40+ SKUs the brand image isn't consistent.”
How we work with you
The challenge is no longer building, it is holding. We become the standard keeper across your catalog, bringing every launch back to one identity while rebuilding only what has drifted. When you're entering a new category or repositioning the brand, we validate the direction first, so real money moves only, then carry it consistently across every customer touchpoint.
Swipe for all three
Your full creative presence, handledThree ways we grow
Three ways we grow
your brand.
Get found01
Get foundthe traffic layer
DSP + ad creative
Display, video, and UGC-style ads that put you in front of the right shopper, not the widest one. No shoot, no asset library. One product image and AI builds the full ad.
Get chosen02
Get chosenthe conversion layer
Amazon Listing creative
The page where the sale is won or lost. Images, A+, and copy built from buyer research, so every frame answers the exact doubt that makes a shopper hesitate.
Get trusted03
Get trustedthe credibility layer
Storefront
Not a catalog. Your brand's landing page on Amazon. A guided journey that moves shoppers through the full range and leaves them knowing who you are.
The trade-off most brands accept
Quality. Speed. Cost.You should not have to sacrifice one.
Most partners force a pick. Good ones cost too much. Affordable ones move too slow. Fast ones cut the quality. WorkinX is built for the overlap: strategic quality, half the turnaround, priced to return.
Speed
Quality
Price
Speed
What takes another agency 20 days, we deliver in 10, without cutting quality to get there.
Quality
The same strategic standard, whether you're fixing 5 SKUs or scaling 500.
Price
This isn't a marketing expense, it's an investment built to return the best ROI you'll get from a creative partner.
The reality check
WorkinX vs. the four obvious choices.
These are the four paths every serious brand considers. Open one and see exactly where it hits a ceiling.
The four approaches
VS
The WorkinX difference
We don't replace your team. We come in as their extended team, running the outside research, category gaps, review mining, and competitor blind spots that nobody internal has the distance to see, then handing over the fix. They keep building, we find what's leaking.
Prateek SoodCo-FounderWORKINX
Founders know the product from the inside. Buyers only see the risk.
Our process is built to close that gap: what your team knows, what the shopper still doubts, and what the page has to prove to earn the click.
Human-powered, AI-efficient
The WorkinX Creative Growth System
Designed on what your buyers are already telling you they need.
01
Category Intelligence
We study your category like a buyer would; what they compare, where they hesitate, what competitors overuse, and where your brand can stand apart.
02
Buyer Psychology
We identify what shoppers need to believe before they buy: the objections, trust signals, use cases, proof points, and emotional triggers that shape the decision.
03
GTM & Positioning
Whether you're launching, scaling, or optimizing an already successful product, we sharpen how it shows up on Amazon; what to lead with, what to reinforce, and what gives buyers a stronger reason to choose you.
04
Messaging Strategy
We turn research into a clear messaging hierarchy; what needs to be said first, what should support it, and how the page should guide the buyer from interest to purchase confidence.
05
Copy and Design
We write the headlines, claims, and comparison points, then design every asset around them. Every creative is built to answer a question, remove friction, or increase perceived value.
06
Testing & Optimization
We create creative variations for PickFu, Amazon experiments, and off-platform testing, so your team can validate direction instead of relying only on internal preference.
The real problem is rarely the design. It’s the missing logic behind the page: what to say, in what order, and why the shopper should believe it.
Why WORKINX
If you’ve got thirty seconds, here’s our elevator pitch.
We are not another creative agency supplying assets.
We are your Amazon GTM partner: the team that finds where your shopper journey is breaking, rebuilds the strategy behind it, and turns that into creative your buyer understands fast.
Strategy, copy, design, AI production, testing, and execution sit inside one process, so the work does not break between insight and launch.
StrategyCopyDesignAI productionTestingExecution
Most brands do not lose to better products. They lose to products that are explained better, positioned sharper, and easier to choose. That is the gap we close. We make every brand creative explain why you deserve the sale.
Dhruv & Prateek
In their words
Don’t take our word for it
0:34
Matt Rebi
CEO at Yeti Houseware Appliances
0:48
Dylan Grams
0:42
Morris
Founder at 7 Figure Brand
1:28
Naomi Robert
Director at The Quash
010:00 / 0:00
Matt Rebi
CEO at Yeti Houseware Appliances
The Process Behind the Creative
01Smart Onboarding
Amazon linkssitebrand assetsworking briefAmazon linkssitebrand assets
Drop in your Amazon links, site, and brand assets. We structure them into a working brief automatically, no long forms, no repeating yourself.
02Research & GTM Strategy
what they read firstwhat they doubtwhat makes them pickreviewscompetitorscategory gapsbuyer behaviorICP mappingpositioningthe strategythe strategy
Once we have the inputs, we go deeper. We rebuild your buyer's decision from the outside in: what they read first, what they doubt, what makes them pick the listing next to yours. Reviews, competitors, category gaps, buyer behavior, ICP mapping, and positioning all feed one thing, the strategy behind the creative.
03Messaging Architecture
AframeworkBstrategyCtonebrand guide
Based on the research, we create multiple copy directions for your Amazon listing, A+ content, storefront, or brand modules. Each route uses a different framework, strategy, or tone while staying aligned with your brand guide.
04Creative Development
ICPbuyer hesitationcategory expectationsbrand standards
Once strategy is approved, we turn the selected directions into visuals designed around your ICP, buyer hesitation, category expectations, and brand standards.
05Internal Review
accuracyclarityhierarchybrand fitproduct truthconversion logic
Before anything reaches you, every asset goes through internal checks for accuracy, clarity, hierarchy, brand fit, product truth, and conversion logic.
06Revisions, Refinement & Testing
PickFuAmazonoff-platformvalidated
You review, we refine, then we pressure-test the strongest directions through PickFu, Amazon, and off-platform signals. What launches is validated, not guessed.
The intelligence layer behind the depth
Introducing AMZ Brand Studio
Amazon linksBrand siteBrand assets
Working brief
We respect your time from minute one.
No sixty-minute interrogation. No forty-question form. You paste the links, our system drafts the brief, and you spend ten focused minutes reviewing, refining, and approving what matters. The depth starts before the first call.
CompetitorsReviewsKeywordsBuyer behaviorCategory gaps
One research layer
It reads what a team would take weeks to.
Competitor listings, buyer behavior, review mining, keyword intent, repeated questions, and category gaps are pulled into one research layer. So our strategists do not start with assumptions. They start with the signals your shoppers are already giving.
The tech does the reading.The experts make the calls. That’s why our work looks nothing like what the same AI gives everyone else.
- 3000+Listings shipped
- 7–8 figDTC brands
- 25+Categories
- 5+ yrsIn the trenches
- 3000+Listings shipped
- 7–8 figDTC brands
- 25+Categories
- 5+ yrsIn the trenches
- 3000+Listings shipped
- 7–8 figDTC brands
- 25+Categories
- 5+ yrsIn the trenches
- 3000+Listings shipped
- 7–8 figDTC brands
- 25+Categories
- 5+ yrsIn the trenches
FAQ
Questions We Get Asked Often
We don’t ask you to take it on faith. We rebuild one hero SKU, split-test it against your current listing, and measure the lift on the non-branded traffic already finding you. You expand to the rest of the catalog only once the data says it’s working. The test makes the call, not us.
The next step
Stop managing the chaos. Start building creative with a reason behind it.
Services we offer
- Listing Images
- A+ Content
- Brand Stores
- Shopify Design
- Email Flows